#trends #influencers #marketing #instagram

The 5 key trends that will shape influencer marketing in 2019

Influencer marketing has come a long way in the last several years and it has proven to be one of the most effective channels to connect with customers. Now, the question is, what will 2019 bring to the table? What will be the biggest trends in influencer marketing in 2019? Here’s what’s to come. 1. Authentic and Transparent Content Will Be King Consumers are experiencing a crisis of faith. Digital natives especially are becoming immune to self-promotional marketing techniques and traditional ads are not as efficient as they used to. ...

#earnedmedia #strategy #marketing

All you need to know about Paid, Owned and Earned Media

“When you say it, it’s marketing. When they say it, it’s social proof.” - Andy Crestodina, Author, Speaker and Co-Founder of Orbit Media Studio, said. With consumer demand for custom content greater than ever, it’s critical that brands design an effective and comprehensive content marketing strategy. Marketers talk about earned, paid and owned media all the time, yet the combined value of the trio is very often misunderstood. In this article, we will explore what are the different types of media, and why it is critical to combine them in order to generate enough content and to keep things fresh and exciting. ...

#authenticity #UGC

Why You Should Activate Influencer Marketing This Christmas

Consumers are getting better and better at ignoring ads. So, how do you capture their attention? Simple. Instead of advertising AT them, advertise WITH them. Stand out this Xmas 84% of consumers trust recommendations from friends and strangers over other marketing channels, so it’s clear the big opportunity this xmas lies in word of mouth marketing. The way to do this is to unleash your most influential customers to spread the word about the role your brand plays in their personal Christmas, like Ferrero Rocher has with their amazing #UnwrapMagic campaign last year. ...