#trends #influencers #marketing #instagram

The 5 key trends that will shape influencer marketing in 2019

Influencer marketing has come a long way in the last several years and it has proven to be one of the most effective channels to connect with customers. Now, the question is, what will 2019 bring to the table? What will be the biggest trends in influencer marketing in 2019? Here’s what’s to come. 1. Authentic and Transparent Content Will Be King Consumers are experiencing a crisis of faith. Digital natives especially are becoming immune to self-promotional marketing techniques and traditional ads are not as efficient as they used to. ...

#earnedmedia #strategy #marketing

All you need to know about Paid, Owned and Earned Media

“When you say it, it’s marketing. When they say it, it’s social proof.” - Andy Crestodina, Author, Speaker and Co-Founder of Orbit Media Studio, said. With consumer demand for custom content greater than ever, it’s critical that brands design an effective and comprehensive content marketing strategy. Marketers talk about earned, paid and owned media all the time, yet the combined value of the trio is very often misunderstood. In this article, we will explore what are the different types of media, and why it is critical to combine them in order to generate enough content and to keep things fresh and exciting. ...

#authenticity #UGC

Authenticity is crucial for influencer marketing

“The most powerful element in advertising is the truth.” William Bernbach, founder DDB said. Like you, I see more and more sponsored posts on my Instagram feed. And sometimes, I wonder: why (the hell) is this fashion influencer promoting this video game? Does he really think I might be interested in it? Or did he just receive a great paycheck to open his community to the brand? Truth is, if I’m asking myself this question, it’s because something is off about this post. ...

#adblockers #UGC

Beat the AdBlockers with Influencer Marketing

“A good advertisement is one which sells the product without drawing attention to itself.” - David Ogilvy said. Today’s advertisers largely target consumers through the internet since it’s an affordable way to reach their target demographics. But consumers end up being inundated with ads and frankly, they are annoyed by it. If many just ignore them, a growing number of people are using ad blocking softwares, making it more difficult for brands to convey their messages. ...

#ROI #SocialMediaPR

Return on Influence(r marketing).

Social influencers are one of the most effective marketing tools a brand can leverage to promote awareness and customer loyalty. In fact, the majority (92%) of consumers trust an influencer more than a traditional advertisement. Influencer marketing has become a powerful tool for brands in today’s age of social media. Brands are leveraging everyday people as brand ambassadors spreading the word about their products. Consumers trust influencers since they see them as peers and partnering with influencers is an excellent way to drive customer loyalty and build brand awareness. ...