#authenticity #UGC

Why You Should Activate Influencer Marketing This Christmas

Consumers are getting better and better at ignoring ads. So, how do you capture their attention? Simple. Instead of advertising AT them, advertise WITH them. Stand out this Xmas 84% of consumers trust recommendations from friends and strangers over other marketing channels, so it’s clear the big opportunity this xmas lies in word of mouth marketing. The way to do this is to unleash your most influential customers to spread the word about the role your brand plays in their personal Christmas, like Ferrero Rocher has with their amazing #UnwrapMagic campaign last year. ...

#feature #product #youtube

Launching Youtube on Capssion

This official feed from the Capssion team provides essential information about new features and improvements for Capssion users. We’ve just released two great new features as part of our continuous improvement effort to meet your needs. Most exciting is the fact that you can now run Youtube influencer campaign via Capssion, helping you cover more social platforms in one place. Our new Tracking feature allows you to track your order and make sure they have been delivered in one click. ...

#influencermarketing #branding

Manifesto

Your community. It’s your family, your friends, your peers. It’s the thousands of followers you have on social media. It’s the people you are excited to share your passion, your research and discoveries, your good news and your bad moments with. Your community is what ignite your creativity. It’s what makes you push yourself see the world differently, to create stunning and genuine content every day. As digital content creators or influencers, we know that your energy and your imagination are limitless and yet most of you don’t have access to the brands you love. ...

#influencermarketing #branding

Capssion - What's in the name?

We all want to have a nice and recognisable company name, but the process to get there is far from being simple and straightforward. Choosing our name was one of the trickiest decisions we had to make in the early days of our company. We knew that it will compete with millions of other inputs for the people’s attention so we’d better find something simple and catchy. We also wanted to find a name that means something to us. ...