#feature #product #youtube

Launching Youtube on Capssion

This official feed from the Capssion team provides essential information about new features and improvements for Capssion users. We’ve just released two great new features as part of our continuous improvement effort to meet your needs. Most exciting is the fact that you can now run Youtube influencer campaign via Capssion, helping you cover more social platforms in one place. Our new Tracking feature allows you to track your order and make sure they have been delivered in one click. ...

#authenticity #UGC

Authenticity is crucial for influencer marketing

“The most powerful element in advertising is the truth.” William Bernbach, founder DDB said. Like you, I see more and more sponsored posts on my Instagram feed. And sometimes, I wonder: why (the hell) is this fashion influencer promoting this video game? Does he really think I might be interested in it? Or did he just receive a great paycheck to open his community to the brand? Truth is, if I’m asking myself this question, it’s because something is off about this post. ...

#adblockers #UGC

Beat the AdBlockers with Influencer Marketing

“A good advertisement is one which sells the product without drawing attention to itself.” - David Ogilvy said. Today’s advertisers largely target consumers through the internet since it’s an affordable way to reach their target demographics. But consumers end up being inundated with ads and frankly, they are annoyed by it. If many just ignore them, a growing number of people are using ad blocking softwares, making it more difficult for brands to convey their messages. ...

#instagram #insights

3 things you should do to increase your Instagram account’s popularity

There is nothing more important. Make sure your account has a consistent thread, appealing to the eye when first browsed through. People do not spend a lot of time on accounts they discover; you want to make sure you catch their attention in seconds. There are many ways in which you can make your Instagram account coherent. Make sure your content is still unique in both the colors you use or the content you share. ...